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How Codex became a collaborator for OpenAI’s creative team
July 16, 2026
OpenAI’s creative team is using Codex to build custom creative tools, speed up ideation, and prototype faster with context-aware AI. It matters because the tool is helping non-engineering creative workflows move from concept to working prototypes more quickly.
How OpenAI’s creative team uses Codex to build custom creative tools, accelerate ideation, and prototype faster with context-aware AI.
Source: openai.com