news
Powering product discovery in ChatGPT
March 24, 2026
ChatGPT introduced richer shopping experiences powered by the Agentic Commerce Protocol, adding product discovery, side-by-side comparisons, and merchant integration. The update matters because it turns ChatGPT into a more capable commerce surface, making it easier for users to evaluate options and for merchants to connect directly into the shopping flow.
ChatGPT introduces richer, visually immersive shopping powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration.
Source: openai.com