news
Testing ads in ChatGPT
May 7, 2026
OpenAI has begun testing ads in ChatGPT as a way to support free access, while saying the ads will be clearly labeled, the chatbot’s answers will remain independent, and privacy protections and user controls will be in place. It matters because this would mark a major shift in ChatGPT’s business model and could influence how AI assistants balance monetization, trust, and user experience.
OpenAI begins testing ads in ChatGPT to support free access, with clear labeling, answer independence, strong privacy protections, and user control.
Source: openai.com