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VfL Wolfsburg turns ChatGPT into a club-wide capability
March 5, 2026
VfL Wolfsburg is rolling out ChatGPT across the club as a shared capability rather than a limited pilot, aiming to support efficiency, creativity, and knowledge work across teams. The notable detail is that the Bundesliga club is emphasizing adoption by people at scale while trying to preserve its football identity.
By focusing on people, not pilots, the Bundesliga club is scaling efficiency, creativity, and knowledge—without losing its football identity.
Source: openai.com